This year is almost coming to an end and all SEO experts are surely thinking about the most effective strategies to make the year 2017 a success. Closely looking at what has worked this year, we have come up with an updated list of strategies that will propel SEO specialists to more success in 2017. Most of the strategies discussed below are improved versions of what worked best this year. We have also come up with a few new tactics which we want to share because they worked for us this year.
In the coming year, few changes will have to be made on on-page and off-page activities. On-page activities will focus on the SEO experts’ own websites This means that the SEO experts will have to take time to improve their own websites instead of the clients’ sites. They must improve the structure and speed of their websites. Several factors they must keep in mind are mentioned below:
- UI and Navigation – Great UI means the website will have better impression and user interaction. Clear navigation will increase your site’s ranking and active users. It will also guarantee your site’s authorization by webmasters.
- Site Architecture – a well-designed website interface will increase your site’s ranking. An easily navigated website will have more active users. To achieve this, you must use high-quality graphics, videos, and error-free page content.
- Site interlinking – interlinking is directly proportional to site ranking. This is because users can access other web pages through your site. The rank of your page will improve aside of the keyword impression on Google search.
- Active blogging – blogging frequently and consistently will justify your promotions. Blogging is a form of content marketing and it gives you the opportunity to market your brand. Make sure your content is informative and up-to-date.
- Keyword Optimization – relevant keywords will increase the visibility of your page in SERP for various searches. Keyword density and proximity are essential in increasing your ranking.
Off-page tactics can include social networking tactics. To achieve this, SEO specialists can do the following things:
- Social Activity – you can take advantage of the social media to create your brand on all major platforms. If you post frequently on your business page, you will be able to transform it into a brand within a short period of time.
- Social Network Blogging – social network blogging will guarantee your site’s promotion because you will be able to reach the largest audience with a single post. You will also be able to interact more with your audience in social networks.
- Social Reviews –keep your audience engaged constantly. Share your thoughts with them and frequently ask them to review your brand. Many reviews will justify your brand.
As the year is coming to an end, many SEO specialists are already thinking about strategies that will work well for them in 2017. This article has highlighted some of the most recent strategies that the experts must consider to improve their brands and rankings. The on-page and off-page strategies outlined in this article will surely guarantee your success in 2017.