The primary goal of advertising is to reach as many people as possible while keeping the advertising costs to a minimum. This seems easy enough to accomplish on your own, but if you’ve never run an AdWords campaign, it takes some getting used to. If you are just starting out and want to advertise with pay per click, AdWords help is but a click away if you need it.
Google AdWords is an effective advertising tool, but you must know how to work the system. Your goal is to target customers who are interested in your products or services and to win them over with your landing or sales page, so they will be ready to purchase when they get to your website.Many people don’t attempt pay per click because they think they cannot afford it. Whether you’re just starting out and have never heard of Adwords, or PPC(pay-per-click) marketing, or your budget is tight, and you’re trying to save every penny, you can afford to run a PPC campaign.
That is if you plan it right and stick to a budget.
You may hear of talk that people have outrageous daily spending limits or even unlimited budgets for their PPC campaigns. This is true, but that doesn’t mean that you can’t run an effective PPC campaign that is within your budget.
When creating your Google AdWords account, you can set a daily budget that you feel comfortable with. Google ensures that you will not go over by taking down your ads when your daily limit is reached. This way, you never have to worry about overspending.
While there is no set amount that you have to spend, one thing to keep in mind is that if you set your spending limit too low, you don’t give your ad a chance to circulate, resulting in little to no traffic to your websites.
More Google AdWords PPC Campaign Tips
Google AdWords has provided a few basic tips when trying to budget your campaign
Spending Amount: You can set a limit as to how much you’re willing to spend each day, and you can determine how much you are willing to pay per click. For example, you can choose to pay only for clicks on your ad or for impressions. Google allows you to pay as you go or pay at the end of the month.
Use Keyword Tools: Using keyword tools, you can determine traffic for your keywords and the estimated costs. This allows you to decide whether you want to use a particular keyword or keyword phrase beforehand. Keyword tools can save you a significant amount of time and money. Many people who don’t use a keyword tool of some sort end up paying more than they initially intended.
By taking the time, in the beginning, to carefully choose your keywords and create a budget that will allow you to run a successful pay per click campaign, you will find that AdWords is very easy to set up and monitor. And, you can always adjust your budget as you see fit — at any time.
Adwords, or PPC(pay-per-click) marketing, Gets You in Front of Millions of Customers Instantly
Running a pay per click campaign allows you to get your business in front of millions of eyeballs — literally within minutes. If you’re not running a PPC campaign, you’re missing out on the traffic your competition is most likely capturing.
So, set up your pay per click campaign today and get your business out there for the world to see!